GEO vs SEO: Why AI Optimization Starts With SEO
Want to show up in Google AI Overviews and ChatGPT? Learn the difference between GEO and SEO, and why AI optimization starts with solid SEO.
One Page Is Bringing in Most of Your Traffic. That’s Not a Win, It’s a Risk.
One Page Is Bringing in Most of Your Traffic. That’s Not a Win, It’s a Risk. Most people treat a top-performing page as good news. It is, until you look at what percentage of the whole site it represents. We’ve run into the same situation with two different clients recently, in completely unrelated industries. Both […]
Is Your Blog Actually Getting Seen? The 15-Minute Check Every Business Owner Should Run
Every time I sit down with a new client, I hear some version of the same question: “I’m not sure if my blog is even moving the needle.” And honestly, it’s a fair question. I’ve read blog posts from business owners that are genuinely good – full of real, hard-earned knowledge about their industry and […]
You’re Not Using AI Wrong — You’re Using It Without Experience
You’re Not Using AI Wrong — You’re Using It Without Experience Here’s a scenario that plays out more often than most digital marketing agencies will admit. A small business owner – motivated, resourceful, doing everything right by their own standards — opens ChatGPT and types something like: “What’s the best SEO strategy for a local […]