Pay Per Click (PPC) Marketing
Stop waiting months for results. PPC puts your business in front of people who are actively searching for what you offer — today. We manage Google Ads, Meta Ads, and more so you get qualified leads coming in while you focus on running your business.
If You're Running Ads and Not Seeing Results, This Is Why
- Most business owners try PPC one of two ways — they either hand it to Google’s automated setup and hope for the best, or they hire an agency that sets it up once and barely touches it again.
- Either way, the result is the same: money going out, not enough leads coming in.
- The problem isn’t PPC. PPC works — when it’s managed properly. The problem is poor keyword targeting, weak ad copy, no negative keywords, landing pages that don’t convert, and campaigns that never get optimized after launch.
- That’s exactly what we fix.
- At Things of Marketing, we build and manage PPC campaigns that are built to generate leads, not just clicks. Every campaign we run is tracked, tested, and tightened until your cost per lead is something you’re happy with.
Who We Run PPC Campaigns For
We work with businesses across Canada in almost every industry. If your customers search for what you offer online, PPC can work for you. Here’s who we help:
Healthcare & Dental
Clinics, dental offices, physiotherapy, chiropractic, med spas, and other healthcare providers need patients booking appointments — not just browsing. We run Google Ads campaigns that target people actively searching for your services in your area, so your phone rings with real appointment requests.
eCommerce
We manage Google Shopping, Performance Max, search, and remarketing campaigns for online stores. Whether you sell on Shopify or WooCommerce, we build paid ad strategies that drive product sales and maximize your return on ad spend.
B2B & Professional Services
Longer sales cycles and niche audiences require a different approach. We run targeted paid search and LinkedIn ad campaigns for B2B companies that need to generate qualified leads and fill their sales pipeline consistently.
Powersports & Automotive
Dealerships, rental companies, and powersports retailers need buyers, not browsers. We run campaigns that target high-intent searches — people looking to buy, rent, or service vehicles and equipment right now.
Travel & Tourism
Whether you run a tour company, hotel, activity business, or travel agency, we build campaigns that reach people in the planning stage — when they're ready to book and just need the right offer in front of them.
Real Estate & Construction
We run lead generation campaigns for developers, agents, contractors, and home service businesses that need a consistent flow of inquiries from serious buyers and homeowners.
Legal & Finance
High-competition industries where every lead counts. We manage pay-per-click advertising for law firms, financial advisors, mortgage brokers, and insurance providers — focusing on quality leads, not just volume.
Home Services
Plumbers, electricians, HVAC, landscapers, and other home service businesses benefit massively from local PPC. We get your ads showing up at the top of Google when someone in your area needs exactly what you do — right now.
Retail & Local Businesses
Brick and mortar stores, franchises, and local service businesses that want to compete online. We build local PPC campaigns that drive foot traffic and phone calls from people nearby.
Restaurants & Hospitality
We run targeted ad campaigns that drive reservations, orders, and event bookings for restaurants, cafes, bars, and hospitality businesses.
SaaS & Technology
We help software companies and tech startups generate trial signups, demo requests, and qualified leads through paid search and display campaigns built around your buyer's journey.
The Brands We Scale
We don’t just have “customers”; we have success stories. Our clients are forward-thinking businesses that understand the value of integrated digital strategy and high-performance design. From dominating search results to executing high-ROI ad campaigns, we take the mystery out of your marketing so you can focus on what you do best: leading your industry.
What's Included in Every Campaign We Manage
We don’t set campaigns up and disappear. Here’s what we do on an ongoing basis:
Keyword research and match type management
Negative keyword lists to stop wasted spend
Ad copy writing and A/B testing
Bid strategy management
Audience targeting and segmentation
Conversion tracking setup and verification
Landing page recommendations
Monthly reporting in plain language — no jargon
Regular campaign reviews and optimizations
Want to Know What's Wrong With Your Current Ads?
We'll audit your existing campaigns for free — no strings attached. You'll walk away knowing exactly what's costing you money and what to do about it.
Our PPC Management Services
Google Ads Management
Google Ads is where most purchase decisions start. We handle everything — keyword research, campaign structure, ad copy, bidding strategy, and ongoing optimization — so you show up for the searches that actually convert. Whether you need search ads, display ads, or a combination of both, we build campaigns that make your budget work harder.
Google Shopping & Performance Max
For eCommerce businesses, Shopping ads and Performance Max campaigns are the fastest way to get products in front of buyers. We manage your product feed, bidding, and campaign structure to maximize return on every dollar you spend.
Remarketing & Retargeting
Most people don't buy or enquire on their first visit. Remarketing keeps your brand in front of people who've already shown interest — bringing them back when they're ready to make a decision. It's one of the most cost-effective ways to increase conversion rates from your existing traffic.
Meta & Instagram Ads
Google captures demand. Meta creates it. We run paid social campaigns on Facebook and Instagram that build brand awareness, reach new audiences, and retarget past visitors — working alongside your search campaigns to move people through the funnel faster.
Microsoft (Bing) Ads
Often overlooked, Bing Ads reach a different demographic and typically have lower competition and cheaper clicks. For the right businesses, adding Microsoft Ads alongside Google can meaningfully increase lead volume without significantly increasing budget.
Local PPC & Google Local Services Ads
For businesses that serve a specific area, local PPC is one of the most efficient lead generation tools available. We build geotargeted campaigns that put your business at the top of search results in your target locations — so local customers find you first.
Landing Page Optimization
A great ad means nothing if it sends traffic to a page that doesn't convert. We review and optimize your landing pages so that the people who click your ads actually follow through — whether that's calling, booking, or buying.
PPC Audits
Already running ads but not sure they're working? We'll do a full audit of your existing campaigns and tell you exactly what's wasting your budget and what needs to change.
Why Choose Things of Marketing for PPC
Frequently Asked Questions Local SEO
What is PPC advertising?
PPC stands for pay-per-click. It’s a form of online advertising where you pay each time someone clicks your ad. The most common platform is Google Ads, which shows your ads at the top of search results when someone searches for keywords related to your business. Unlike SEO, which takes months to build, PPC can start driving traffic to your website almost immediately after your campaigns go live.
How much does PPC management cost in Canada?
PPC costs have two parts — your ad spend (what you pay Google or Meta directly) and a management fee (what you pay the agency). Ad spend varies widely by industry and competition. Management fees depend on the scope of work. We’ll give you a transparent breakdown before you commit to anything.
How quickly can I start getting leads from PPC?
Once your campaigns are built and approved by Google, you can start seeing traffic and leads within 24 to 48 hours. That said, new campaigns typically go through a learning phase in the first 2 to 4 weeks where we’re optimizing based on early data. Most clients see strong, consistent results within the first 30 to 60 days.
What's the difference between PPC and SEO?
SEO builds organic rankings over time — it’s a long-term investment that pays off over months and years. PPC delivers immediate visibility at the top of search results, but you pay for every click. The best strategy for most businesses is running both together — PPC for immediate leads while SEO builds long-term organic traffic.
Do I need a big budget to run PPC?
No. PPC works at a range of budget levels. What matters more than budget size is how well your campaigns are structured and managed. A smaller budget spent efficiently will outperform a larger budget that’s poorly managed. We’ll recommend a realistic starting budget based on your industry and goals.
What industries do you run PPC campaigns for?
We run campaigns across a wide range of industries including healthcare, dental, eCommerce, B2B, powersports, automotive, travel, real estate, legal, home services, construction, SaaS, retail, restaurants, and more. If your customers search for you online, PPC can work for your business.
How do you track whether my PPC campaigns are working?
We set up conversion tracking through Google Ads and Google Tag Manager so every meaningful action on your website — phone calls, form submissions, bookings, purchases — is tracked back to the specific campaign, ad, and keyword that drove it. This gives us the data to optimize toward what’s actually working.
What happens if my ads aren't performing?
We don’t wait for things to go wrong — we monitor campaigns proactively and make regular adjustments. If something isn’t performing, we identify why, test alternatives, and fix it. You’ll always know what’s happening through our regular reporting and communication.
Can you take over campaigns someone else built?
Yes. If you’re already running Google Ads or Meta Ads but not happy with the results, we can audit what’s there and take over management. We’ll tell you honestly what’s working, what isn’t, and what we’d change.
Do you manage Meta and Instagram ads as well?
Yes. We manage paid advertising across Google, Meta (Facebook and Instagram), and Microsoft (Bing) Ads. For most businesses we recommend starting with Google Ads and adding social advertising once your search campaigns are performing well.
Let's Build Something That Actually Works.
You don’t need more guesswork — you need to know exactly why your website isn’t converting and have someone fix it. Tell us about your business and we’ll show you precisely where you’re losing customers and what to do about it.