Link Building Services
Get Found. Get Clicked. Get Customers.
We audit where you stand, analyse what your competitors have, and build the right links to close the gap — sustainably, safely, and with full transparency every step of the way.
What Is Link Building?
Link building is the process of earning backlinks — links from other websites pointing to yours. Every backlink acts as a vote of confidence in Google’s eyes. When a reputable, relevant website links to your content, it signals to Google that your site is trustworthy, authoritative, and worth ranking.
But not all backlinks are equal. A single link from a high-authority, relevant publication in your industry is worth more than hundreds of links from low-quality, unrelated websites. In fact, low-quality links can actively harm your rankings — which is why the strategy, the targeting, and the quality control behind every link we build matters as much as the link itself.
At Things of Marketing, every link we build is:
- From a website that is genuinely relevant to your industry or topic
- From a domain with real traffic and established authority — not a ghost site built for SEO manipulation
- Editorially placed — in content that makes contextual sense, not buried in footers or sidebars
- Built using 100% white-hat methods that comply with Google’s guidelines
- Documented and reported — you see every link we build, where it lives, and why it matters
Our Link Building Services
1. Link Building Strategy & Backlink Audit
Before we build a single link, we understand exactly where you stand — and exactly where you need to go.
We start with a full backlink audit of your current link profile:
- How many backlinks does your site have and from how many unique domains?
- What is the quality, relevance, and authority distribution of your existing links?
- Are there any toxic or spammy backlinks dragging down your rankings?
- Which of your competitors are outranking you — and what does their backlink profile look like?
- Which pages on your site have the most link equity and which need more support?
From this audit, we build a clear link building roadmap — prioritised by the keywords and pages that matter most for your business growth, with a strategy tailored to your industry, your competition, and your current domain authority.
2. Competitor Backlink Gap Analysis
One of the fastest ways to improve your rankings is to identify the backlinks your competitors have that you don’t — and then go and earn better ones.
We conduct a full competitor backlink gap analysis to identify:
- Which high-authority domains are linking to your competitors but not to you
- Which content types and topics are attracting the most links in your niche
- Which link building tactics your top competitors are using most effectively
- Where the clearest, most achievable link opportunities exist in your industry
This turns your link building effort from guesswork into a targeted, intelligence-driven campaign — focused on closing specific gaps rather than randomly acquiring links.
3. Digital PR & Editorial Link Building
Digital PR is now the most effective link building tactic used by professionals — chosen by 48.6% of SEO experts as their primary strategy. It involves earning editorial coverage and backlinks from high-authority publications, news sites, industry blogs, and online media through genuinely newsworthy content, expert commentary, and data-driven stories.
This is not about press releases no one reads. It is about creating content that journalists, editors, and publishers actually want to cover — and earning links from the kinds of sites that move the needle on your domain authority.
We handle the full digital PR process:
- Identifying link-worthy angles and content hooks relevant to your industry
- Creating data-driven assets, research pieces, and expert commentary that earn coverage
- Building and managing relationships with relevant publishers and journalists
- Outreach and follow-up to secure editorial placements
- Tracking and reporting every link earned
Digital PR links tend to come from the highest-authority sites — national publications, industry media, and trusted news sources — which means they carry the most ranking power.
4. Guest Posting & Blogger Outreach
Guest posting remains one of the most reliable and scalable link building tactics when done correctly. We identify relevant, high-quality blogs and publications in your industry and secure guest post placements with contextual backlinks to your target pages.
Every guest post we build:
- Goes on a site that is genuinely relevant to your industry — not a generic blog network
- Has real organic traffic and a real audience — not a site created purely for link selling
- Contains original, well-written content that adds value to the host site’s readers
- Includes a natural, contextually relevant link to your target page with appropriate anchor text
- Is approved by you before it goes live
We do not use PBNs (Private Blog Networks). We do not use link farms. We do not place links on sites that exist purely to sell them. Every guest post placement we secure is one you can be proud of.
5. Niche Edits & Link Insertions
Niche edits — also known as link insertions — involve placing your backlink into existing, already-indexed content on relevant websites. Because the page is already established and trusted by Google, these links can deliver faster SEO impact than a newly published guest post.
We identify relevant pages across authoritative sites in your niche, approach the site owners with a value proposition, and secure contextual placements within content that already ranks and drives traffic.
Niche edits are particularly effective for:
- Boosting the authority of specific target pages quickly
- Building links in highly competitive niches where fresh content outreach is slow
- Supplementing a guest posting campaign with faster-impact placements
6. Resource Link Building & Linkable Asset Creation
Some of the best backlinks come from resource pages — curated lists of useful tools, guides, and references that site owners maintain for their audience. Getting listed on the right resource pages in your industry can earn you consistent, high-authority links from established domains.
We identify relevant resource pages in your niche, create or optimise genuinely useful assets that earn inclusion, and manage outreach to secure placements.
We also help you create linkable assets — content specifically designed to attract backlinks organically. This includes:
- Original research, surveys, and data studies
- Comprehensive industry guides and ultimate resources
- Statistics and data compilation pages
- Tools, calculators, and interactive content
- Infographics and visual content
Long-form content over 3,000 words earns 3.5 times more backlinks than shorter articles. We build the kind of content that earns links long after it is published.
7. Broken Link Building
Broken link building involves finding dead links on relevant, high-authority websites — links that point to pages that no longer exist — and reaching out to the site owner with a replacement link to your content.
It is a white-hat tactic that genuinely helps the site owner (by fixing a broken experience for their users) while earning you a relevant, authoritative backlink. Win-win.
We handle the full process — identifying broken link opportunities, creating or pointing to relevant replacement content, and managing outreach.
8. Local & Directory Link Building
For businesses with a local presence or service area, local link building is a foundational part of both local SEO and overall domain authority.
This includes:
- Local business directory submissions (Yelp, Yellow Pages, BBB, local chamber of commerce)
- Industry-specific directory listings
- Local news and community site features
- Sponsor and partnership links from local organisations
- NAP citation building for local search consistency
We build your local link profile in a way that supports both your local pack rankings and your broader organic SEO performance.
9. Link Building Reporting & Tracking
Every link we build is documented, tracked, and reported. You have full visibility into what is being built, where, and why.
Our reporting includes:
- Live tracking of every link built — domain, URL, anchor text, domain rating
- Monthly link building report with performance summary
- Keyword ranking movement correlated with link activity
- Domain authority growth tracking over time
- Competitor comparison — how your backlink profile is growing relative to theirs
- Next steps and strategic recommendations for the following month
You never have to wonder what we are doing or whether it is working. The data tells the story clearly.
Your Content Is Only as Powerful as the Authority Behind It
Why Link Building Still Matters in 2026
The numbers are clear and consistent across every major SEO study:
The #1 ranking page on Google has 3.8 times more backlinks than pages ranked 2nd through 10th
95% of all web pages have zero backlinks — meaning quality links are one of the biggest competitive advantages you can build
94% of all online content fails to earn a single external link — content alone is not enough
73.2% of marketers believe backlinks influence visibility in AI search results like ChatGPT and Perplexity — not just traditional Google rankings
93.8% of SEO professionals prioritise link quality over link quantity — one link from the right site is worth more than a hundred from the wrong ones
52.3% of digital marketers say link building is the hardest part of SEO — which is exactly why most businesses get it wrong or avoid it entirely
Link building is difficult, time-consuming, and requires real expertise to do well. But the businesses that invest in it consistently are the ones that dominate their industry’s search results — and hold those positions for years.
The Brands We Scale
We don’t just have “customers”; we have success stories. Our clients are forward-thinking businesses that understand the value of integrated digital strategy and high-performance design. From dominating search results to executing high-ROI ad campaigns, we take the mystery out of your marketing so you can focus on what you do best: leading your industry.
Link Building Mistakes That Hurt More Than They Help
If you have worked with a link building agency before and seen your rankings drop instead of improve, chances are one of these things happened:
1. Links from irrelevant sites
A link from a gambling site to a dental clinic, or a fashion blog to a software company, sends confusing signals to Google. Relevance is the most critical quality factor in any backlink.
2. Private Blog Networks (PBNs)
PBN links come from networks of sites created purely to sell links. Google actively penalises sites caught using them. They look cheap. They often are cheap. And they carry significant long-term risk.
3. Over-optimised anchor text
If every link to your site uses the exact same keyword as anchor text, it looks unnatural to Google. A healthy backlink profile has varied anchor text — branded, partial match, URL, and natural language.
4. Links from zero-traffic sites
A high Domain Rating number from a tool like Ahrefs does not mean a site has real authority. If a site has no organic traffic, it has no real-world authority — and the links it passes carry little to no value.
5. Building too many links too fast
An unnatural spike in link acquisition can trigger algorithmic scrutiny. Sustainable, consistent link building over time is far more effective and far safer than a sudden burst.
6. Ignoring link profile diversity
A healthy backlink profile includes a mix of link types — editorial links, directory links, guest posts, resource links, brand mentions — from a range of different domains. A profile made up entirely of one link type looks manipulated.
What Makes a Good Backlink? Our Quality Standards
Not all links are worth having — and some can actively hurt you. Here is what we look for before building any link:
Quality Signal
What We Check
- Relevance
Is the site topically related to your industry or content?
- Domain Authority
Does the site have genuine authority and a strong link profile of its own?
- Organic Traffic
Does the site receive real, consistent traffic from Google?
- Editorial Standards
Is the site maintained and updated with quality content?
- Link Profile Health
Does the site have a clean, natural backlink profile?
- Indexation
Is the page indexed and crawlable by Google?
- Placement Context
Not all links are worth having — and some can actively hurt you. Here is what we look for before building any link:
If a site does not meet our quality standards — regardless of its Domain Rating metric — we do not use it.
Who We Work With
Things of Marketing works with businesses around the world that are serious about organic growth and understand that link building is a long-term investment — not a quick fix.
We work particularly well with:
- SaaS and tech companies building domain authority in competitive digital markets
- E-commerce brands looking to rank category and product pages for high-intent keywords
- B2B service businesses — agencies, consultancies, professional services — that need to establish industry authority
- Local businesses that need both local citation links and broader authority links to compete in their market
- Content-driven businesses — media, publishing, education — that want to earn the links their content deserves
- SEO agencies looking for a reliable white-label link building partner they can trust to deliver quality at scale
Frequently Asked Questions Local SEO
How long does link building take to show results?
On average, link building takes approximately 3 months to deliver noticeable ranking movement. The timeline depends on your starting domain authority, your industry’s competitiveness, the quality and volume of links being built, and whether on-page SEO and technical foundations are solid. Link building compounds over time — the results in month six are stronger than month three, and month twelve stronger still.
How many links do I need per month?
It depends on your goals, your industry, and who you are competing against. A local service business may need 5–15 high-quality links per month. A national e-commerce brand competing for high-volume keywords may need significantly more. We assess your competition and build a monthly volume that is both effective and natural-looking for your specific situation.
Is link building safe? What about Google penalties?
White-hat link building — earning links through genuine outreach, quality content, and real publisher relationships — is not only safe, it is exactly what Google wants to see. The risks come from black-hat tactics like PBNs, link farms, and paid link schemes that violate Google’s guidelines. We do not use any of those. Every link we build is one that genuinely adds value to the web.
What is the difference between link building and digital PR?
Digital PR is a type of link building. Traditional link building focuses on outreach to individual site owners for guest posts, niche edits, and resource inclusions. Digital PR focuses on earning editorial coverage from journalists and publications through newsworthy content, data, and expert commentary. Both earn backlinks — digital PR tends to earn them from higher-authority media sites, while traditional outreach is more scalable and predictable in volume. The best link building strategies combine both.
Can you help if I have been penalised for bad links in the past?
Yes. We conduct full toxic backlink audits, identify harmful links, manage disavow file submissions to Google, and then build a clean, healthy link profile on top of the repaired foundation. Recovery from a link-based penalty is achievable — it just requires a methodical approach and time.
Do you offer white-label link building for agencies?
Yes. If you are an SEO agency looking for a reliable link building partner to fulfil work for your clients under your brand, we offer white-label link building services with full documentation and reporting formatted to your standards.
How much does link building cost?
Pricing depends on the link types, volume, and industry competitiveness. High-quality contextual backlinks from authoritative, relevant sites are a significant investment — industry data shows companies spend $700 to $2,000+ per high-quality link when working through specialist agencies. We are transparent about what your investment gets you and build campaigns around your budget and goals. Book a free consultation and we will give you a straight answer on what it will take to move the needle in your specific situation.
Let's Build Something That Actually Works.
You don’t need more guesswork — you need to know exactly why your website isn’t converting and have someone fix it. Tell us about your business and we’ll show you precisely where you’re losing customers and what to do about it.