eCommerce Marketing

We help online stores get more traffic, more sales, and more returning customers. From SEO and paid ads to email marketing and CRO, we build eCommerce marketing strategies that grow your revenue — not just your numbers.

Why eCommerce Marketing Matters

Most online stores have the same problem: they’re getting some traffic, making some sales, but nothing is really clicking. The store isn’t growing the way it should.

Usually it comes down to one of three things:

  • Not enough people are finding your store. If your products aren’t showing up in Google or your ads aren’t reaching the right people, you’re missing out on customers who are already looking for what you sell.
  • People are visiting but not buying. If your traffic is decent but your conversion rate is low, something in your store is getting in the way — whether it’s your product pages, your checkout process, or a lack of trust signals.
  • You’re not bringing customers back. Getting a first purchase is expensive. If you’re not using email or retargeting to bring customers back, you’re leaving easy revenue on the table.
  • We fix all three.

Why Work With Us

We keep it simple.

No confusing reports, no marketing buzzwords. We tell you what we’re doing, why we’re doing it, and what it’s returning — in plain language.

You work with the same people every time.

Your account isn’t handed off to someone junior after you sign up. The people you talk to are the people doing the work.

We focus on revenue, not vanity metrics.

We don’t celebrate impressions and clicks. We care about how much your store is making and what it costs to acquire each customer.

No long-term contracts.

We earn your business every month by delivering results. If we’re not adding value, you can walk away — simple as that.

We work with businesses at every stage.

Whether you just launched your store or you’re doing seven figures and need to scale, we build strategies that make sense for where you are right now.

The Brands We Scale

We don’t just have “customers”; we have success stories. Our clients are forward-thinking businesses that understand the value of integrated digital strategy and high-performance design. From dominating search results to executing high-ROI ad campaigns, we take the mystery out of your marketing so you can focus on what you do best: leading your industry.

Not Sure Where to Start?

 We'll take a look at your store, identify what's holding you back, and walk you through exactly what we'd do to fix it. No pressure, no commitment.

What We Do

  • Selling online is competitive. You're up against bigger budgets, bigger brands, and customers who have a hundred options one click away.

  • What separates stores that grow from ones that plateau isn't luck — it's having the right marketing strategy in place. That's where we come in.

  • At Things of Marketing, we handle the marketing side of your eCommerce business so you can focus on running it. We look at your store, figure out where you're losing customers, and build a strategy to fix it — whether that's getting more people to your site, getting more of them to actually buy, or getting past buyers to come back.

  • We don't sell cookie-cutter packages. We look at your specific business, your competitors, and your customers — then build something that works for you.

Our eCommerce Marketing Services

If your social media ads are not delivering results, the problem is almost always one of these:

eCommerce SEO

We get your store showing up in Google for the searches that matter. That means optimizing your product pages, fixing technical issues that hold you back, and building content that attracts buyers — not just visitors.

Google Ads & Shopping

We run paid ad campaigns that target people who are already looking for products like yours. Every campaign is built to maximize what you get back for every dollar you spend.

Email Marketing

We set up automated email sequences that work in the background — recovering abandoned carts, following up after purchases, and bringing past customers back. Email is one of the highest-ROI channels in eCommerce and most stores aren't using it properly.

Content Marketing

We create blogs, buying guides, and product content that helps your store rank in Google and builds trust with shoppers who are still making up their mind.

Conversion Rate Optimization

We look at where people are dropping off in your store and fix it. Small improvements to your product pages and checkout can make a big difference to your bottom line without spending more on ads.

Social Media Advertising

We run paid campaigns on Meta and Instagram to reach new audiences and bring back people who've already visited your store but didn't buy.

eCommerce Web Design

If your store looks outdated or is hard to use on mobile, you're losing sales before marketing even comes into play. We design and build stores that are fast, clean, and built to convert.

Frequently Asked Questions Local SEO

What is eCommerce marketing?

eCommerce marketing is everything you do to get people to your online store and convince them to buy. That includes SEO, paid ads, email, social media, and content — working together as one system rather than separate tactics.

How do I know if my store needs an eCommerce marketing agency?

If your store is getting traffic but not enough sales, if you’re running ads but not sure they’re working, or if you feel like you’re doing a lot but nothing is really growing — those are all signs it’s worth talking to someone. We can usually spot the biggest issues within the first conversation.

How long does it take to see results?

Paid ads can drive traffic within days. Email automation starts generating revenue as soon as it’s live. SEO takes longer — typically 3 to 6 months before you see meaningful organic growth — but it builds over time and doesn’t cost you per click. Most clients see clear improvements across the board within the first 60 to 90 days.

Do I need SEO and paid ads, or just one?

Both work better together, but it depends on your budget and timeline. Paid ads give you immediate traffic. SEO builds long-term visibility that doesn’t cost you per click. If budget is limited, we’ll help you figure out which one makes the most sense to start with.

What platforms do you work with?

We work with Shopify, WooCommerce, BigCommerce, and custom-built stores. The platform doesn’t change how we approach your marketing — we focus on what works for your specific store and audience.

How much does eCommerce marketing cost?

It depends on what you need and where you’re starting from. We work with businesses at different budget levels and we’ll always recommend a strategy that makes sense for your situation. We don’t push services you don’t need.

How do you measure success?

We track what actually matters — revenue, return on ad spend, conversion rate, cost per acquisition, and organic traffic growth. You’ll get regular reporting that shows exactly how your campaigns are performing in terms you can actually understand.

What makes Things of Marketing different from other agencies?

We’re a small, hands-on team that genuinely cares about your results. We don’t disappear after onboarding, we don’t lock you into contracts, and we don’t pad reports with numbers that look good but don’t mean anything. We grow when you grow — and that’s how we like it.

Let's Build Something That Actually Works.

You don’t need more guesswork — you need to know exactly why your website isn’t converting and have someone fix it. Tell us about your business and we’ll show you precisely where you’re losing customers and what to do about it.