Growing up in a military family meant one thing above everything else — you learn to adapt. Jyoti was born in Bihar, grew up in Kolkata, and spent her school years moving across India as her father served in the Indian Army. She studied at Army Public School, Patiala and later graduated from MDU University, Rohtak, Haryana.

Moving constantly as a kid didn’t unsettle her — it made her curious. Different cities, different cultures, different food, different people. That instinct to observe, adapt, and figure things out in unfamiliar territory turned out to be exactly the right foundation for a career in digital marketing.

 Today she’s based in Campbell River, BC — on the ocean, surrounded by mountains, and exactly where she wants to be. She lives there with her husband and her son Kiyan, and runs Things of Marketing — the agency she founded after nearly a decade of watching businesses spend money on marketing that looked professional but wasn’t actually working.