Social Media Marketing
Your Competitors Are in the Feed. Are You?
Being absent from social media isn’t neutral — it’s a signal. When potential customers search for a business like yours and find nothing, they move on. We build social media systems that put your brand where your customers are already spending time, and turn that visibility into real enquiries.
WHY SOCIAL MEDIA MARKETING ACTUALLY WORKS
Most businesses treat social media like a checkbox. Post something, hope it lands, check the likes, repeat. That’s not marketing — that’s noise. When social media is built around a real strategy — the right platforms, the right content, and a clear connection to your business goals — it becomes one of the most cost-effective channels you have.
You're Posting Consistently — So Why Isn't It Generating Leads?
It’s the most common thing we hear from business owners who come to us after managing social media themselves for months or years. The effort is there. The consistency is there. And the results? A handful of likes from existing customers, and an audience that doesn’t seem to grow.
The reality is that consistency without strategy is just volume. Algorithms don’t reward frequency — they reward content that earns engagement, saves, and shares. And without the right targeting, even good content gets buried. More posting won’t fix a strategy problem. That’s what we’re here to sort out.
Sound familiar?
You know social media matters for your business — but something between knowing and results keeps getting in the way.
What Social Media Marketing Actually Is — And Why It Matters for Your Business
Many business owners aren’t sure where managed social media ends and a generic posting schedule begins. Here’s the difference.
What Social Media Marketing Really Involves:
Social media marketing is the strategic use of platforms like Instagram, Facebook, LinkedIn, TikTok, and Pinterest to build your brand’s presence, attract your ideal customers, and convert that audience into real business outcomes. Done properly, it combines organic content, community engagement, paid advertising, and data analysis — all tied to what you actually want your business to achieve: more enquiries, more bookings, more sales.
A Real-World Example:
Say your business gets 2,000 profile visits on Instagram per month. Right now, 20 of those turn into a DM or website click — that’s 1%. A proper social media strategy — better content, stronger CTAs, the right posting cadence, and a targeted ad — might bring that to 3%. That’s 60 warm leads a month from the same audience. Over 12 months, that’s 720 extra opportunities. From one platform. That’s what strategy does.
4.9B
Active social media users globally — your customers are already there
73%
Of marketers say social media has been effective for their business
3×
More leads generated by businesses with a consistent, strategic social presence
The Brands We Scale
We don’t just have “customers”; we have success stories. Our clients are forward-thinking businesses that understand the value of integrated digital strategy and high-performance design. From dominating search results to executing high-ROI ad campaigns, we take the mystery out of your marketing so you can focus on what you do best: leading your industry.
Our Social Media Marketing Process
We don’t guess. We don’t copy what worked for a different business in a different industry. We build every social media engagement around your specific business, your audience, and your goals.
Discovery and Business Deep-Dive
We start by learning your business — your goals, your customers, your competitors, your current position online. We ask the questions most agencies skip, because the strategy only works if it's built on the right foundation.
Platform and Audience Research
Not every platform is right for every business. We analyse where your ideal customer is actually active, what content performs in your industry, and what your competitors are doing well or badly. Then we make a clear recommendation on where to focus.
Social Media Strategy and Content Plan
We build a full strategy document — platform focus, content pillars, tone of voice, posting frequency, hashtag approach, and paid ad plan if applicable. You'll know exactly what we're doing and why, before a single post goes live.
Content Creation and Scheduling
Our team creates content designed for your brand — graphics, short-form video, copy, and carousels. Nothing templated. Everything built to match your voice and resonate with your specific audience. Content is scheduled and sent for your approval before publishing.
Community Management and Engagement
We monitor your accounts daily — responding to comments, handling DMs, engaging with your audience, and flagging anything that needs your attention. An active, responsive presence builds trust and keeps your brand top of mind.
Monthly Reporting and Strategy Review
Every month you get a clear report — plain English, no vanity metrics — showing what moved, what didn't, and what we're doing about it. We track the numbers that connect to your revenue, not just your reach.
Social Media Platforms and Services We Manage
CRO isn’t about redesigning your entire website. It’s about making targeted, strategic improvements to the elements that have the biggest impact on whether visitors take action or leave.
Instagram Marketing for Product and Service Businesses
Feed posts, Reels, Stories, carousels, profile optimisation, hashtag strategy, Instagram Shopping. One of the highest-performing platforms for visual brands, local businesses, and service providers building authority.
Facebook Marketing for Local and Service Businesses
Business Page management, organic content, community groups, event promotion, and Facebook Ads. Still the highest-reach platform for audiences aged 30–60, especially for local service businesses.
LinkedIn Marketing and B2B Lead Generation
Company Page content, founder thought leadership, LinkedIn Ads, and outreach strategy. The only platform where B2B decision-makers are actively in a professional mindset — and most businesses have no presence there at all.
TikTok Marketing and Short-Form Video Strategy
Short-form video scripting, editing, trend research, and TikTok Ads. TikTok's algorithm still gives new accounts organic reach that no other platform can match — if the content is built correctly.
Pinterest Marketing for E-Commerce and Lifestyle Brands
Pin strategy, board structure, SEO-optimised descriptions, and promoted pins. Pinterest drives long-tail traffic to websites for weeks and months after content is posted — a massively underused channel for product and lifestyle brands.
Paid Social Media Advertising — Meta, TikTok, LinkedIn
Full campaign management: audience research, ad creative, copywriting, A/B testing, retargeting, and conversion tracking. Every paid campaign is tied to a measurable outcome — not just impressions or reach.
Is Social Media Marketing Right for Your Business?
Social media works for almost any business — but it works especially well when you have a clear customer to reach, a service or product worth talking about, and a willingness to be consistent. It’s particularly powerful if you’re already running ads or investing in SEO, because a strong social presence amplifies everything else you’re doing.
Social media is a strong fit if you are:
- A local service business getting referrals but struggling to attract new customers online
- Running Google or Facebook ads but not seeing the return you want on your spend
- An e-commerce brand with a product people love but not enough awareness to scale
- A professional services firm or B2B business that wants to build authority and generate inbound leads
- A business that has tried social media before but never had a real strategy behind it
- A new business that needs to build a brand presence fast, without blowing the budget
What Most Businesses Get Wrong on Social Media
The gap between businesses that grow on social media and those that don’t usually comes down to a few consistent mistakes — not effort, not budget, and not the algorithm.
- Stop posting content without a clear goal for each piece — brand awareness, engagement, and lead generation need different approaches
- Identify the one or two platforms where your customers are actually active, and stop spreading across all of them
- Use short-form video — Reels and TikToks — even if they feel uncomfortable at first; organic reach there still outperforms almost everything else
- Treat your social media bio and profile as a landing page, not an afterthought — it’s often the first thing a potential customer reads
- Connect your social media activity to your website and track what actually drives traffic and enquiries, not just likes
- Be consistent in brand voice across platforms — what you post on LinkedIn and what you post on Instagram should feel like the same company
If you’re tired of inconsistent results and not knowing what’s actually working, a proper social media strategy is the missing piece. The businesses building real audiences today are the ones that will dominate their market next year.
Frequently Asked Questions Local SEO
What does social media marketing actually include?
Social media marketing covers everything involved in building and managing your brand’s presence on platforms like Instagram, Facebook, LinkedIn, TikTok, and Pinterest. That includes strategy, content creation, scheduling, community management, paid advertising, and monthly reporting. At Things of Marketing, it’s also built into your broader digital marketing strategy — not run in isolation.
How much does social media marketing cost for a small business?
It depends on scope, platforms, and whether paid advertising is included. Managed social media packages for small businesses typically start around $500–$1,500 per month. Full-service management — strategy, content creation, community management, and paid ads — generally runs $1,500 to $5,000+ per month. We offer flexible options and are upfront about pricing before anything is agreed.
How long before social media marketing shows results?
Organic growth — building a real, engaged following — typically takes 3 to 6 months to gain consistent momentum. Paid social campaigns can produce measurable results much faster, sometimes within the first few weeks. We set clear expectations upfront and report progress every month so you always know where things stand.
What's the difference between organic social media and paid social media advertising?
Organic social is the content you post without paying for its distribution — it reaches your existing followers and anyone who discovers you naturally. Paid social (social ads) lets you reach a targeted audience beyond your current followers, with control over who sees your content, when, and how often. A strong strategy uses both together, not one or the other.
Should my business be on every social media platform?
Almost certainly not. Trying to maintain a presence everywhere usually results in doing none of them well. We identify the one or two platforms where your specific audience is most active and focus your resources there. More platforms can be added as the strategy matures and your capacity grows.
What's the difference between boosting a post and running a proper paid campaign?
Boosting amplifies an existing post to a broad, loosely defined audience with very limited targeting options. A proper paid social campaign is built from scratch — with defined audiences, tested creative, a funnel structure, retargeting, and ongoing optimisation. Most businesses that say “we tried Facebook ads and they didn’t work” were boosting posts, not running campaigns.
Do I need to be involved once we start?
You’ll be involved at the approval stage — we share a content calendar before anything goes live, and you can request revisions. Beyond that, we handle everything. Most clients spend less than an hour per month on social media once we take over. You’ll be kept informed through monthly reports and a regular strategy call.
Can social media marketing work for a B2B business?
Yes — particularly on LinkedIn. Most B2B companies have no meaningful LinkedIn presence despite it being the one platform where decision-makers and business owners are actively looking for solutions. If you sell to businesses, LinkedIn content and advertising is one of the highest-quality lead generation channels available.
Let's Build Something That Actually Works.
You don’t need more guesswork — you need to know exactly why your website isn’t converting and have someone fix it. Tell us about your business and we’ll show you precisely where you’re losing customers and what to do about it.