Social Media Advertising
We build and manage social media advertising campaigns that turn ad spend into real, measurable business results — for brands around the world.
Stop Boosting Posts and Start Running Ads That Actually Work
Social Media Advertising Services We Offer
1. Meta Ads (Facebook & Instagram Advertising)
Meta is still the most powerful paid social platform for most businesses — and when it’s set up correctly, it delivers. We manage end-to-end Facebook and Instagram advertising campaigns including audience research, creative strategy, campaign structure, A/B testing, and ongoing optimisation.
What’s included:
- Facebook Ads campaign setup and management
- Instagram advertising campaigns
- Audience targeting — interest, behavioural, demographic, and lookalike audiences
- Custom audience creation and retargeting
- Carousel ads, video ads, single image ads, collection ads
- Conversion tracking via Meta Pixel and Conversions API
- Campaign performance reporting and analysis
2. LinkedIn Advertising
LinkedIn is the go-to platform for B2B advertising — and it’s one of the most underused channels for businesses targeting decision-makers, C-suite audiences, and professionals. If you’re in B2B, professional services, SaaS, or recruitment, LinkedIn Ads can deliver the highest quality leads of any social platform
What’s included:
- LinkedIn Lead Gen Form campaigns
- Sponsored content and message ads
- Account-based marketing (ABM) targeting
- Job title, company size, and industry audience segmentation
- InMail campaigns for direct outreach at scale
- LinkedIn retargeting campaigns
3. TikTok Advertising
TikTok is no longer just a platform for dancing and trends. With over one billion active users and a rapidly growing ad ecosystem, TikTok advertising is one of the fastest ways to reach younger demographics and drive genuine brand awareness at a lower CPM than most platforms.
What’s included:
- TikTok In-Feed Ads and TopView campaigns
- Short-form video ad creation and strategy
- Interest-based and behavioural audience targeting
- TikTok Pixel setup and conversion tracking
- Spark Ads — boosting organic content as paid media
- Creative testing frameworks for TikTok-native content
4. Retargeting & Remarketing Campaigns
Most people don’t convert the first time they see your brand. Retargeting campaigns bring back warm audiences — website visitors, video viewers, email subscribers, and social engagers — and move them closer to conversion with the right message at the right time.
What’s included:
- Website visitor retargeting via Meta Pixel, LinkedIn Insight Tag, and TikTok Pixel
- Dynamic retargeting for e-commerce
- Sequential retargeting campaigns across the funnel
- Custom audience segmentation by page visited, time on site, and engagement level
- Cross-platform retargeting strategy
5. Paid Social Strategy & Audit
Already running social ads but not seeing results? We audit your existing campaigns, identify exactly where your budget is being wasted, and rebuild your strategy from the ground up — tighter targeting, better creative, smarter bidding, and proper tracking.
What’s included:
- Full paid social account audit
- Audience analysis and targeting review
- Creative performance assessment
- Campaign structure and budget allocation review
- Conversion tracking audit (Pixel, Conversions API, UTM setup)
- Full strategy rebuild roadmap with prioritised recommendations
What Is Social Media Advertising?
Social media advertising, also known as paid social media marketing, is the process of running targeted paid ads across platforms like Meta (Facebook and Instagram), LinkedIn, TikTok, Pinterest, and more.
Unlike organic social media — where your reach depends on algorithms and follower counts — paid social advertising puts your brand directly in front of the people most likely to buy from you, based on their interests, behaviours, demographics, location, and intent.
Done right, social media advertising is one of the most cost-effective ways to:
- Generate qualified leads for your business
- Drive targeted traffic to your website or landing page
- Increase brand awareness with the right audience
- Retarget website visitors and warm leads
- Scale revenue without scaling your ad spend proportionally
Proven Results in Paid Social Media Advertising
$200K+
Monthly Ad Spend Managed
Experience managing high-volume paid media budgets across industries including real estate, healthcare, B2B technology, e-commerce, travel, and professional services.
+175%
Qualified Lead Volume
LinkedIn Lead Gen campaigns targeting decision-maker job titles for a B2B tech client — backed by sales team insights to ensure lead quality matched sales expectations.
−38%
Cost Per Lead
Rebuilt a Google Ads and paid social account from broad-match chaos to tight audience segmentation with dedicated landing pages — cutting CPL by 38% for a healthcare SaaS client.
Our Approach to Social Media Advertising
We don’t run ads in isolation. Every campaign we build is grounded in strategy, tracking, and continuous optimisation.
Why Most Social Media Ad Campaigns Fail
If your social media ads are not delivering results, the problem is almost always one of these:
Weak audience targeting
Showing ads to the wrong people is the fastest way to burn your budget. Most campaigns use audiences that are too broad, too narrow, or built on assumptions instead of data.
Poor campaign structure
A single ad set with one creative and a broad audience is not a strategy. Proper campaign architecture — with separate campaigns for awareness, consideration, and conversion — makes a significant difference in performance.
No creative testing
The creative is what stops the scroll. Without systematic A/B testing of headlines, images, videos, and copy, you're guessing at what works instead of knowing.
Missing or broken tracking
If your Meta Pixel isn't set up correctly, if you're relying only on cookie-based tracking after iOS 14, or if your UTMs are inconsistent — your data is misleading your decisions. We fix this first before anything else.
No connection between ads and landing pages
Getting a click is only half the job. If the landing page doesn't match the ad message, doesn't load quickly, or doesn't have a clear call to action, conversions suffer regardless of how good the ad is.
The Brands We Scale
We don’t just have “customers”; we have success stories. Our clients are forward-thinking businesses that understand the value of integrated digital strategy and high-performance design. From dominating search results to executing high-ROI ad campaigns, we take the mystery out of your marketing so you can focus on what you do best: leading your industry.
Who We Work With
Things of Marketing works with small and mid-sized businesses around the world who are ready to stop guessing and start making data-driven decisions with their ad spend.
We work particularly well with:
- E-commerce brands looking to lower CAC and scale profitably through Meta and TikTok advertising
- B2B companies that need qualified leads from LinkedIn and Meta, not just website traffic
- Service businesses — real estate, legal, healthcare, finance, home services — that need a consistent pipeline of inbound leads
- Local businesses targeting specific geographic areas with precision audience targeting
- Startups and growth-stage brands building paid social infrastructure for the first time and getting it right from day one
Ready to Get More From Your Social Media Ad Spend?
If your social media ads are not delivering the results your business deserves — or if you’re starting from scratch and want to build it right the first time — let’s have an honest conversation about where you are and what it will take to get you where you want to be.
No pitch. No pressure. Just a straight conversation.
info@thingsofmarketing.com
Call Us
+1 250 204 0599
Website
thingsofmarketing.com
Frequently Asked Questions Local SEO
How much does social media advertising cost?
Your ad spend budget is separate from our management fee. We work with businesses across a range of budgets — from $1,000/month in ad spend for local businesses to $50,000+/month for scaling brands. What matters more than budget size is how it’s structured and managed.
Which social media platform is best for advertising?
It depends on your business, your audience, and your goals. For most B2C businesses, Meta (Facebook and Instagram) is the starting point. For B2B, LinkedIn delivers the highest quality leads. For younger audiences and brand discovery, TikTok is increasingly powerful. We help you choose the right platform mix based on your specific situation — not a generic recommendation.
How long does it take to see results from social media ads?
Most campaigns need 2–4 weeks of data before the algorithm optimises effectively. Meaningful performance trends typically emerge within 4–8 weeks. We set realistic expectations from the start and focus on sustainable improvement over quick wins that don’t last.
Do you write the ad copy and create the creatives?
Yes. Ad copy, headline testing, and creative direction are all part of what we do. For video content, we can work with what you have or advise on production requirements.
How do you measure success?
We measure what matters for your business — cost per lead, cost per acquisition, ROAS, qualified lead volume, and revenue impact. Not reach and impressions unless those are genuinely relevant to your goals.
Do you work with businesses outside Canada?
Absolutely. Things of Marketing works with businesses around the world. Wherever you are, if you’re serious about getting better results from your social media advertising, we’re ready to talk.
Let's Build Something That Actually Works.
You don’t need more guesswork — you need to know exactly why your website isn’t converting and have someone fix it. Tell us about your business and we’ll show you precisely where you’re losing customers and what to do about it.